With espresso machines and antiques adorning the entire cafe and soft jazz music playing softly in the background, there’s a certain charm that makes you want to kick back, relax, and enjoy your coffee. Vintage vibesĪs I stepped through the glass double doors, the lively indoor decor immediately transported me back to the past. This place is perfect for when you want to have a classic Italian cuisine experience. Built in 1929, the cafe is conveniently located along Hanover Street, in front of Daily Catch and next to Mike’s Pastry. If you have ever strolled through North End, you can’t miss Caffé Vittoria, the oldest Italian cafe to exist in Boston. Our business is focused on maintaining consistency from the largest and most technologically advanced coffee roasting facility in the Southern Hemisphere.By adding your email you agree to get updates about Spoon University Healthier It includes the intricacies of our roasting process, the temperatures, blends and quality controls. That goes for our selection of the highest-quality green beans and how they are picked and washed. We build things to stand the test of time. ‘It means we approach the business differently to a huge multinational. ‘We are proud of being a family business,’ says Schirato. He fell for and then married the boss’s daughter, taking on the family challenge. Schirato’s father Les Schirato, Vittoria Coffee’s CEO, worked in the business as a young man. They created the precursor to what has become Australia’s No.1 pure coffee brand. Together, they pioneered the development of the Australian coffee industry. Orazio and his brother began roasting their own 100% Arabica coffee beans in 1958. What began as a foray into Italian-style imports led to a longing for the taste of freshly roasted coffee. Schirato’s grandfather Orazio Cantarella started Vittoria Coffee in 1947. It was Pacino’s first ever product endorsement, in 2010. The Oscar-winning actor rose to the challenge, adding, ‘Vittoria Coffee brand ambassador’ to his title. It was also in the US that Schirato had the chutzpah to reach out to Al Pacino to become Vittoria’s brand ambassador. ‘When we launched into the US market, the Free Trade Agreement helped us connect with peer groups on the ground.’ It helps us to navigate export requirements like tariffs, taxes, and quotas. Austrade ensures we connect with the right people. ‘Austrade provides introductions and offers us on-the-ground support. ‘We have a long and valued relationship with Austrade,’ Schirato says. He credits Austrade with assisting the business along the way. Schirato is excited about Vittoria’s expansion plans. Meeting the pent-up demand for Aussie flat whites It will also build out its Australian-based export division, creating more jobs back home. To maintain this consistency and know-how, Vittoria plans to redeploy Australians into the UK market. You will have the same taste experience,’ says Schirato. ‘It doesn’t matter if you have that coffee in London or LA. This is the secret to creating a consistent flavour across large quantities of coffee. The one thing that remains the same, however, is Vittoria’s flavour profile. It also offers Nespresso capsules, newly developed instant blends, and its time-honoured special bar blends. The latter supports Australia’s OzHarvest charity. It is constantly evolving, with speciality coffees like Vittoria’s certified organic and Rainforest Alliance blend. It is also planning to lock in the right ambassador to grow its brand.Īs Schirato points out, the coffee business never stands still. Here, it will create a unique Vittoria coffee experience. The expansion plans for Vittoria Coffee in the UK include having a flagship showroom. ‘Boots on the ground’ in the UK market and a flagship showroom Now, with the signing of the Australia-UK Free Trade Agreement, Vittoria is planning further expansions. Vittoria has supplied the Australian-UK expatriate market and high-end hotels and cafés since the company began in 1947. The UK has always been high on the company’s expansion list. Vittoria Coffee Managing Director and third-generation coffee maker, Rolando Schirato, is keen to pounce on the growing demand for an Australian brew. Pat Nourse, Chair of the Oceania voting panel for the World’s 50 Best Restaurants awardsįrom Macao to Melbourne, Los Angeles to Lisbon, you’ll find flat whites on the menu. ‘It’s safe to say Australian coffee is among the best in the world … and has been for some time.’
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